When Austin worked as an Acting Deputy Director in the California Governor's Office of Business and Economic Development (see Resume page), he could see that the Government's role in stopping global warming was that of establishing laws, educating, creating incentives, and the like, but it was expected that the business community did the heavy lifting of actually implementing the solutions that are meant to stop global warming.
Much of the media over the last 40 years has created a narrative that Business Wisdom and Ecological Wisdom are polar opposites. That if you want to make good profits, you must be willing to exploit and sacrifice the environment. This old and self-serving point of view is simply wrong.
There exists a subset of business strategies that are simultaneously producing healthy profits and legitimately helping Mother Earth. Called Green Business, it is the most important key to Sustainable Prosperity.
There are many business scenarios where impressive profits can be made, but they are absolutely devastating to the Ecosystem.
There is ecological wisdom that would improve the environment, but it is so foolish business-wise that it would be like throwing finite financial resources down a bottomless pit. It would be financially unachievable. Often, the promoters of these technologies are baffled by why they can't get funding.
When Austin worked in the Governor's Office with hundreds of companies from around the world, he could see that unfortunately many well-intended business will die. That is, good people who are hard working, intelligent, ethical and committed still fail, because the economic fundamentals are simply not there.
Austin has moved on from the Governor's Office searching the world over for the best ideas to make exceptional profits while stopping global warming in its tracks. He has found an extremely promising group of scientists that seem to have figured out the ultimate solution! Austin will soon be able to present this solution destined to succeed, because it contains both irrefutable business wisdom and ecological wisdom. Stay tuned!
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